ORM and the Environment: Environmental Reputation for Oil and Gas Companies

ORM and the Environment: Environmental Reputation for Oil and Gas Companies

Although the title may be a bit confusing, today’s juncture serves as the perfect opportunity for us at ReputationDefender to establish the evident link between online reputation and environmentalism. Do a company’s polluting emissions harm its reputation? Many people would actually agree upon it, arguing that both customers and suppliers are less likely to do… Continue Reading

What has Volkswagen been doing to repair its online reputation?

What has Volkswagen been doing to repair its online reputation?

The Diesel Gate case of Volkswagen, also known as the VW emissions scandal, has been one of the biggest online reputation crisis of the recent years. It happened two years ago after the United States Environmental Protection Agency discovered that the amounts of nitrogen oxides emitted by the TDI engines of this brand were much… Continue Reading

Reconstructing a corporate Online Reputation

Reconstructing a corporate Online Reputation

We at ReputationDefender have previously stressed the importance of Online Reputation Management within specific industries; however, the truth is that every business and every organization—irrespective of whether it is public or private—ought to pay special attention to this issue, especially under today’s fast-paced and rapidly changing juncture.  Of course, every industry handles its reputation differently,… Continue Reading

Bad press can happen to anyone: how to overcome a PR disaster

Bad press can happen to anyone: how to overcome a PR disaster

Irrespective of whether it is an industry, a business, an individual, etc., amidst today’s digital era everybody needs to manage their online reputation accordingly. We at ReputationDefender have previously addressed this important issue from various standpoints; we have shown how taxi unions lost hundreds of customers worldwide because of their poor ORM strategy; or how… Continue Reading

3 ways the United States will boost its online reputation

3 ways the United States will boost its online reputation

You may or may not have heard, but there is a billionaire at the helm of the most powerful country in the world. Yes, Donald Trump is the president of the United States, and since his term began, things have been interesting, to say the least.  One constant of his presidency has been a scandal.… Continue Reading

The Volkswagen Online Reputation Challenge Just Begins

The Volkswagen Online Reputation Challenge Just Begins

The Volkswagen 2015 scandal is one of its main sources of bad online reputation. Even though the legal storm that this major car company has been through has already ceased, the reputation crisis continues, and many of its users – especially in Germany – have stopped buying Volkswagen cars as a boycott. In this post,… Continue Reading

3 ways celebrities can avoid an attack from the media

3 ways celebrities can avoid an attack from the media

There are many ways for online reputation to be manipulated or affected.  In previous posts, ReputationDefender has written about some of the mistakes that should be avoided if you want to protect your online reputation.  In today’s digital age where everyone goes online to comment on anything and everything, it’s relatively easy for anyone to… Continue Reading

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